«The Nouveau Family is a modern sans serif that takes inspiration from the hand-drawn posters of the late 19th century, incorporating playful floral details from the art nouveau lettering onto an early Grotesque style. With the availability of alternative sets, designers can add calligraphic elements to text, resulting in a more dynamic and expressive style, perfect for branding and editorial purposes. Originally designed as a corporate font in 2017 with 8 styles, Nouveau Grotesque has been completely redrawn and now offers two new weights and a display version called Nouveau Grande, which includes higher contrasted letters, playful swashes, and whiplash ornaments inspired by calligraphy» (Dominik Thieme, DDOTT)

Art Nouveau ➀ grew out of the Arts & Crafts movement and flourished in Europe and the United States. It was strongly influenced by traditional Japanese decorative arts. Most designs comprise graceful, highly stylized flowers and foliage, characterized by an apparently free fluidity of line that was built on a studied asymmetrical basis. A great significance was put onto the contours, either as outlines or as sinuous stems, and entwining tendrils and plants, especially roses, irises, and tulips, were frequently combined with a strong vertical emphasis.

With this campaign, designs from the Art Nouveau movement, created by artists such as Eugène Grasset and René Beauclair, serve as inspiration and are reinterpreted into intricate minimalist illustrations, entirely crafted using the Nouveau Grotesque and Grande typefaces. These illustrations feature characters from the Nouveau Family, offering users a glimpse into the typographic style through floral, organic, and expressive compositions.

( References )


a        Trumpetlike motif wallpaper, René Beauclair ( 1902 )
b       “Sunflowers”, Eugène Grasset ( 1897 )
c        Lilylike flower, unknown ( n.d. )
d       Iris motif, Eugène Grasset ( n.d. )



➀ Cole, D. ( 2003 ) “1000 Patterns: Design Through The Centuries.” San Francisco, California: Chronicle Books.