


2/1 DISPLAY
Modular Type System for
Flexible Visual Identities
Topic | Guidance | |
---|---|---|
MODULAR TYPE |
DR. MARTIN LORENZ |
2023-2024
The reference from which the project would be generated appeared right at the end of the observation process. It was so spontaneous and fun that I couldn’t help but take a photograph. Right in the Plaça Sant Jaume I found my grid: two men touring Barcelona, dressed in the same sneakers, the same pants, and both with striped T-shirts in the same colors. The only difference was that one of them was wearing horizontal stripes and the other vertical stripes, as if they had agreed on which pattern each would wear. From that point, the grid was developed by overlapping the patterns of their T-shirts, using the thickness of each stripe and its arrangement in the horizontal and vertical axis as a reference.
When producing the posters, I returned to the initial image of those two men, having fun while I incorporated some of those elements, such as the sneaker, the stripes pattern or the color palette of the T-shirts.
